William Goldman once said, “Yes, nifty dialogue helps one hell of a lot; sure, it’s nice if you can bring your characters to life.  But you can have terrific characters spouting just swell talk to each other, and if the structure is unsound, forget it.”

And of course, the opposite is also true.

Having the most amazing story structure is important.  But if you can’t bring your characters fully to life, and they walk around spouting flat dialogue, you have no chance.

Which explains why most writers trying to break into the business end up failing.

Many only get half the equation right. They have great concepts and story, but are forever told their characters are flat and one-dimensional. Or they nail characters and dialogue, only to always come up lacking in story structure.

Most writers know which part they excel at and which part is holding them back. But they don’t know what to do about it. They read the books and take the seminars, but it never seems to help. In fact, it almost ends up hurting their writing.

The real solution comes from knowing how to turn your weaknesses into strengths through the Creative Integration process. For most writers, this is the missing piece needed to launch a career.